The first real challenge that you must face is handling the dimension of Big Data.
Nowadays, the amount of data produced is quite remarkable. Smartphones, credit cards, fidelity cards, and sensors assembled on public and private means of transports and on buildings, logs, e-mails, social Medias, interactions on the web, location data are just some examples of data source creation, in the types of: transnational data, images, texts, videos, audios, numbers.
In fact, to support business strategies with BDA (Big Data Analytics) technologies it is necessary to use different skills and abilities.
To Comunica.SA setting an analysis, development and management project for its partners means dealing with various aspects, especially if it has an impact on both big data of their company and on the service provided to their customers.
Certainly, it is not possible to restrict ourselves to the technological ones. The market demands that we want to comply must be evaluated and, at the same time, we have to establish precise objectives, which involve several competences.
Defining and implementing projects that deal with management strategies of BDA (Big Data Analytics) means having precious piece of information in order to make innovation.
An example is the digital analysis marketing, but you need to know how to set the project’s development correctly.